Carhartt is a clothing company with some of the best work clothing. From construction to scrubs, to jackets, to underwear. Carhartt is widely known and can be seen anywhere.
For this student project, I wanted to modernize Carhartt. Sticking to their roots, I wanted to keep everything industrial and strong. I wanted to show off some of the products they sell for men and women. Also, I wanted to use duo-toned squares for the pictures on the website. This rebrand would also include business cards, merch, and uniforms.
Keeping everything industrial and simple is how I attacked this project. Using orange where I could and kept the tough and industrial all while keeping that modern look. Changing the logo to a C with half of the H inside the letter is how the logo was made.
For this student project, I wanted to modernize Carhartt. Sticking to their roots, I wanted to keep everything industrial and strong. I wanted to show off some of the products they sell for men and women. Also, I wanted to use duo-toned squares for the pictures on the website. This rebrand would also include business cards, merch, and uniforms.
Keeping everything industrial and simple is how I attacked this project. Using orange where I could and kept the tough and industrial all while keeping that modern look. Changing the logo to a C with half of the H inside the letter is how the logo was made.
