Crocs are a shoe/clog company that has fun ways of personalizing your foot ware. Croc has little “giblets” you can attach to your clog to personalize them. They have many fun colors and patterns. Also, there are funny sayings around Crocs from the purchasers.
For this student project, I wanted to make posters that were as fun as Crocs clogs. My goal was to show off both the fun colors as well as a couple of sayings people have come up with. To keep the fun going, I wanted to use typography to drive the ad.
Using only colors from the clogs were incorporated into the posters. The typography color is from the color inside of the holes on the clogs. As for the background, the color is from the exterior of the clog with white in a gradient. I think adding the clogs on the bottom adds to the fun in this poster.
